Twitter announced a new filter on their blog that’s meant to keep celebrities happy while giving them a secure way to make fun of their fans without worrying about other “non-verified” types seeing the Tweets. OK, they’re probably not going to use it solely to make fun of their fans, but they totally could if they wanted to.
As part of our product development process, we regularly reach out to our partners to better understand what would improve the Twitter experience. One item of feedback we’ve gotten from verified users: an easier way to manage the large number of conversations they’re in.
As a first step, we’ll be rolling out the ability for verified users to go to their Connect tab on the web and toggle between mentions in three categories: all, filtered and verified. Selecting “Filtered” will show mentions based on an algorithm we use to filter out spam, and choosing “Verified” means they’ll only see mentions from other verified accounts.
This is a big move for Twitter since celebrity tweets account for a good deal of their traffic. Of course the timing of this new filter isn’t accidental either. It came on the same day Twitter officially filed the paperwork necessary for it’s IPO.
You can see a screenshot of the filter below, courtesy of TechCrunch.
Now I just have to get Twitter to verify me so that I can get in on all the good celebrity Twitter gossip.